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Tuesday, December 11, 2007

The New LinkedIn Platform Shows Facebook How It's Done

A social network showdown is coming. LinkedIn, which aims to track your business and professional connections, has rolled out a new developer platform and already the majority of the web press is comparing LinkedIn's efforts Facebook's platform. It's a fair comparison, but there's one key difference between the two — LinkedIn's platform is actually useful.

See Article for more information.

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Sunday, December 2, 2007

December Meeting Topics

1. Business social networking during your work day. Do you really want your colleagues (or boss) to know what you accomplish or what you think is work-relevant? Technology pundit Jon Udell poses this question along with a slide that shows how it might work:

2. Facebook Beacon. Given all the excitement regarding this reasonably new development in online advertising at Facebook, is targeted marketing a good idea? And does it even work if it switches to opt-in vs. opt-out - which was the way Facebook wanted Beacon to operate.

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Wednesday, September 12, 2007

Barak Obama on

Here's his LinkedIn Profile and an article
talks about how this represents Barak's approach to connect with the 29 + professional crowd. When his staff accepted my LinkedIn request this morning I became the 268th contact. There are over 400 now, a few hours later! Kind of amazing to watch from near the starting point, and surprising that his contact list is growing relatively slowly 3 days in to launching a profile. (It may be somewhat by design, there are a couple unspecific links on the page, if you visit the site to issue your own invitation request.) This article talks about how US presidential candidates are using the web in their campaign.

What role do you think technology will have in the presidential election? Will it be minimal or specific to young professionals, and is it critical for candidates to establish a presence on FaceBook, MySpace, YouTube, LinkedIn, to capture voter share in all voter segments? A quick look at the handy Google Trends site introduced below a few weeks ago gives a snapshot of relative candidate popularlity. (If this is any indication, John McCain looks like the candidate to beat overall)

What role do you think Social Networking will have and how important will Search Engine Optimization be for the candidates? What kind of impact will other emerging technologies have in this election?

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