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Friday, December 7, 2007

Paid Search: Click Fraud soars on content networks

MediaPost's Online Media Daily has an interesting article on the topic. What do you suppose is driving the click fraud on content networks?

Hooray for the airlines! Road warriors will rejoice at the month American Airlines and 2 others will be offering $10 in-flight internet access. I'm already being to wonder what impact that's going to have on frequent fliers...United... please hurry up before I defect!

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Monday, September 17, 2007

Solve a click fraud problem, get a job interview

Datashaping has initiated a clever approach to helping companies find the right candidates, and/(or?) just get some cost-free creative thinking about real-world problems. A post on the datashaping blog today advertising a 'Data Mining Contest: Uncover Criminal Activity in a Real Fraud Case', with the following incentive...'participants providing an interesting answer will be invited to apply for a Sr. Fraud Analyst position with Authenticlick'. Even for folks not in the job market, it's an interesting opportunity to work with online fraud data. Anyone interested in working together on this to gather more click fraud data experience? Those interested in the position can also register separately and participate in the group approach discussions.

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