To contribute to this blog please write

Tuesday, December 11, 2007

Search engines set hard privacy question by Ask

This article is in todays FT. Google and other leading internet search engines will face new pressure to increase their privacy protection for internet users after today, following a move by a rival that brings a new level of control to how search queries are handled.

This initiative, by, marks the latest round in the 'privacy race'. In the latest round, said it would let its users erase all their search records as soon as they had been entered, rathen than having them saved on the search engine's servers. Currently search companies mostly keep their data for about 1 1/2 years and use the data to analyse user behavior and deliver more relevant advertising. However CEO defended his company's practice of keeping search queries for users who do not take advantage of the new 'opt-out'.



Post a Comment

<< Home