tag:blogger.com,1999:blog-1736395777959437407Sun, 21 Feb 2010 21:25:23 +0000The place to meet other Chicago area marketing professionals to discuss the latest trends, tactics, and techniques. "Data analytics" is our buzzword.http://www.mwpsoft.com/chidata/index.htmnoreply@blogger.com (Nigel)Blogger39125tag:blogger.com,1999:blog-1736395777959437407.post-5196451018988476608Thu, 04 Dec 2008 19:51:00 +00002008-12-04T13:55:54.203-06:00search enginePlease attend the SEMPO mixerSearch Engine Strategies ChicagoandSearch Engine Strategies ChicagoAldohttp://www.mwpsoft.com/chidata/2008/12/search-engine-strategies-chicago.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-2117564330871611253Tue, 22 Jan 2008 19:35:00 +00002008-01-26T09:58:49.909-06:00Internet Economicsdomain namesHere's a cute blog and string on the Domain Name Collection topic and then a nice application (and a complete domain name related blog) of the Economics of Supply and Demand related to the same topic.http://www.mwpsoft.com/chidata/2008/01/domain-name-collecting-and-behavioral.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-4079916760970674478Thu, 10 Jan 2008 13:21:00 +00002008-01-22T14:06:54.979-06:00most viewed articlesgoogle trendswikipedia visitor trackingGoogle Trends, introduced to the blog last year, is a current indicator of most popular search terms (presumably only on Google, right?) and then occurance of related news articles on the topic. Apparently still in beta version and with intermittent support, if the information in Wikipedia is up to date. How could the 'most viewed' or 'most emailed' news information factor into this graphic http://www.mwpsoft.com/chidata/2008/01/more-thoughts-on-google-trends-and.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-2853681481803887221Tue, 08 Jan 2008 19:55:00 +00002008-01-08T14:06:18.020-06:00data sharingFacebookstandardsFacebook announced today they are joining the Dataportability Workgroup This unexpected move could help accelerate acceptance from other large social websites. APML is another data sharing protocol that is gaining some momentum. Essentially it is an attempt to define a common set of standards to allow personal Attention Profile data (bookmarks, photos, blog posts, browsing history, music http://www.mwpsoft.com/chidata/2008/01/2008-is-year-to-share-data.htmlnoreply@blogger.com (Nigel)0tag:blogger.com,1999:blog-1736395777959437407.post-8499905140471090709Mon, 07 Jan 2008 18:56:00 +00002008-01-07T13:07:32.496-06:00word association SEOsearch engine algorithmsword association web usabilitySometimes idle browsing on the internet nets some interesting finds...this site asks visitors to 'play', and they find themselves presented with a word and have to type in the first word that comes to mind. The most amusing results I found so far were for Clinton. It's an interesting application, if search engines deliver based on keyword and phrases, and SEO is rooted in similar methodology, http://www.mwpsoft.com/chidata/2008/01/first-word-that-comes-to-mind.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-3325934030188630261Thu, 03 Jan 2008 18:43:00 +00002008-01-03T13:03:21.640-06:00data sharingFacebookdata strategy projectsThe ability to take the data that you upload on a website and use it elsewhere is a fundamental feature that is missing on many popular websites. Facebook for instance allows you to easily import all your address book contacts, but there is no means to export these same details. Yahoo Mail lets you export your e-mail messages but only if you subscribe to their premium mail package. Flickr http://www.mwpsoft.com/chidata/2008/01/its-your-data-you-should-be-able-to.htmlnoreply@blogger.com (Nigel)3tag:blogger.com,1999:blog-1736395777959437407.post-1141325484390739721Thu, 03 Jan 2008 15:32:00 +00002008-01-03T09:55:11.429-06:00Venezuela datagovernment use of personal datapolitical data strategyMaisantaThis link provides an interesting example of data collection and identification used by the government. In 2003 the Venezuelan opposition distributed petitions and collected 3 million signatures (twice), and these lists eventually found their way to publication on the internet. The opposition effort failed, but a data-merging effort resulted. The result of matching the list of supporters for http://www.mwpsoft.com/chidata/2008/01/your-politics-might-impact-your.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-7311876528319585886Sat, 29 Dec 2007 13:44:00 +00002007-12-29T08:00:41.041-06:00Yunusstart up investment clearinghousePayPal Malfiaangel investors tech start uptech start up fundingKivaThis article talks about a persistant trend in Silicon Valley for alumni of Google, PayPal and others who cashed in on options and are forming an informal angel investor network, often funding tech start ups run by their former coworkers. It also talks about the entreprenuerial traits of preferring to work in a smaller, dynamic start-up environment and how this preference is contributing to the http://www.mwpsoft.com/chidata/2007/12/paypal-mafia-meets-kiva-and-dont-miss.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-1032368127911622005Thu, 13 Dec 2007 12:57:00 +00002007-12-13T07:11:29.920-06:00Cisco new business modelmobile analyticstelepresencevideo blog data analyticsCisco CEO John Chambers predicts his company will figure largely in the next phase of the internet, one that will be characterized by increased productively due to technological advances in video, videoconferencing and telepresence. He predicts that growing usage of podcasts and blogging will also drive demand for network capacity...which is Cisco's original playground.Cisco has coined the http://www.mwpsoft.com/chidata/2007/12/cisco-on-big-screen.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-7251678409651980861Wed, 12 Dec 2007 12:48:00 +00002007-12-12T15:15:34.553-06:00SEO IranBuilding Government Brand through SEOAnalytic Presentationintelligence analyticsGlobal Google AlgorithmOkay, it's politics...but the objective is get everyone more active in the general marketing and data strategy debate. There's a tie in to marketing, since no matter how good the data analysis, if the presentation of the findings loses sight of the target message, then no one connected the data strategy to marketing.A NY Times article this morning 'Losing Weight in the Gulf', addresses a recent http://www.mwpsoft.com/chidata/2007/12/how-not-to-market-yourself-in-iranian.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-810532233627143857Tue, 11 Dec 2007 18:17:00 +00002007-12-11T12:27:29.070-06:00This article talks about 3 SEO tactics you should know.- PageRank Sculpting with Rel=NofollowThis is a Google approved method of assigning those internal pages you want to receive or to pass on Google PageRank- 301 RedirectsThis is known as transferring an existing domain to a new domain. It can however also be used as a SEO technique such as using 301 redirects to mask your incoming links from http://www.mwpsoft.com/chidata/2007/12/3-seo-tactics.htmlnoreply@blogger.com (Aldo Deijkers)0tag:blogger.com,1999:blog-1736395777959437407.post-4704439350066020854Tue, 11 Dec 2007 16:55:00 +00002007-12-11T10:59:30.942-06:00social networkingFacebookLinkedInA social network showdown is coming. LinkedIn, which aims to track your business and professional connections, has rolled out a new developer platform and already the majority of the web press is comparing LinkedIn's efforts Facebook's platform. It's a fair comparison, but there's one key difference between the two — LinkedIn's platform is actually useful.See Article for more information.http://www.mwpsoft.com/chidata/2007/12/new-linkedin-platform-shows-facebook.htmlnoreply@blogger.com (Aldo Deijkers)0tag:blogger.com,1999:blog-1736395777959437407.post-6410545947165759296Tue, 11 Dec 2007 15:31:00 +00002007-12-11T09:41:16.173-06:00search engineThis article is in todays FT. Google and other leading internet search engines will face new pressure to increase their privacy protection for internet users after today, following a move by a rival that brings a new level of control to how search queries are handled.This initiative, by Ask.com, marks the latest round in the 'privacy race'. In the latest round, Ask.com said it would let its usershttp://www.mwpsoft.com/chidata/2007/12/search-engines-set-hard-privacy.htmlnoreply@blogger.com (Aldo Deijkers)0tag:blogger.com,1999:blog-1736395777959437407.post-9186656506227801176Tue, 11 Dec 2007 15:18:00 +00002007-12-11T09:20:50.913-06:00Chicago Marketing ConferenceChicago Marketing and Data Strategy ConsortiumData Strategy MeetupPhilip KotlerMarketing MeetupPlease check the Chicago Marketing and Data Strategy Consortium site for more details. Mark your calendars for this upcoming conference at the end of January in Chicago.http://www.mwpsoft.com/chidata/2007/12/philip-kotler-to-speak-at-2008-kellogg.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-8558367403799786522Tue, 11 Dec 2007 14:42:00 +00002007-12-11T08:45:58.537-06:00Omniturefree web analyticsmarket share web analyticsGreat article about recent Omniture acquisitions and offerings, and how they don't expect innovation to be impacted by consolidation in the market. Also some interesting comments on the role Google and Microsoft have with respect to competitive threat as well as how their free products have raised awareness of web analytics and fed customers to paid providers of these serviceshttp://www.mwpsoft.com/chidata/2007/12/omniture-on-acquisitions-and-google.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-2724950407052865318Tue, 11 Dec 2007 14:03:00 +00002007-12-11T08:20:38.770-06:002008 buzzwordsweb analytics tools comparisononline market share measurementreverse SEOweb statisticsnegative WOMThe ClickZ Network has released their 2008 Buzzword predictions...my favorite is wombagging, which is the art of protecting a brand from bad word-of-mouth, and the article suggests that there may be a shift where companies invest in a FTE dedicated to stopping the spread of negative brand references on the web, by purchasing negative paid keywords, using video to address the criticism, reverse http://www.mwpsoft.com/chidata/2007/12/wombagging-and-other-2008-buzzword.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-2677285949838750805Mon, 10 Dec 2007 10:25:00 +00002007-12-10T04:30:29.866-06:00social network data miningsocial network analyticsPredictions are that by 2012 all social networking connections and communications will be regularly stored and mined. Here's a company that utilizes social activity and degrees of separation to provide business intelligence to the telecommunications industry.http://www.mwpsoft.com/chidata/2007/12/social-network-analytics.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-5929366877082505610Mon, 10 Dec 2007 10:06:00 +00002007-12-10T04:16:14.584-06:00patentspatents analyticsdashboardssite analyticscall center analyticsbusiness intelligenceThe Marketing and Strategy blog had a neat link today to some really nice dashboard examples. One of them is the Indianapolis Museum of Art which provides some fun statistics for visitors. For example the museum consumes just under 40,000 KWH of electricity per day and 72% of all 3rd graders in the local school system have visited the museum in the past year.The site addresses who can be http://www.mwpsoft.com/chidata/2007/12/everything-you-ever-wanted-to-know.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-6616107231831819573Sun, 09 Dec 2007 14:08:00 +00002007-12-09T08:18:48.083-06:00Data Strategy EconomicsHipHoponomicsEconomic AnalyticsFreakonomicsThe widely popular book will soon become a documentary, filming starts in January. Chapters of the book will be 15-minute segments in the movie. The Freakonomics Blog (another link idea?) has identified a link between Economics and Hip Hop (HipHoponomics)...follow this link to check out the lyrics and listed to 'Demand, Supply'.http://www.mwpsoft.com/chidata/2007/12/freakonomics-documentary.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-7486590638857686687Sat, 08 Dec 2007 14:27:00 +00002007-12-08T08:38:21.471-06:00physiscian analyticsdoctor analyticshealthcare elasticityhealth analyticsdocanalyticshealthcare rating indexhealthcare demandAn article in today's NY Times caught my eye...seems the attorney general in New York is pushing for a new fair rating system where consumers can get quality ratings on prospective specialists. A study indicates that current physician rating systems are primarily price-driven indexes, and have little to do with quality, outcomes and other factors most important to health-advice seeking consumershttp://www.mwpsoft.com/chidata/2007/12/docanalytics.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-8309187345390048197Fri, 07 Dec 2007 17:30:00 +00002007-12-07T11:45:27.912-06:00click fraudclick fraud indexairline loyaltyinflight internetAdSenseMediaPost's Online Media Daily has an interesting article on the topic. What do you suppose is driving the click fraud on content networks? Hooray for the airlines! Road warriors will rejoice at the following...next month American Airlines and 2 others will be offering $10 in-flight internet access. I'm already being to wonder what impact that's going to have on frequent fliers...United... http://www.mwpsoft.com/chidata/2007/12/paid-search-click-fraud-soars-on.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-4735450587315520340Fri, 07 Dec 2007 14:18:00 +00002007-12-07T08:47:59.719-06:00Internet EconomicsR and D strategyeconomic forecastingSEO successForecasting Demandsearch dataA UK company Hitwise was able to increase market share in the Wii market entirely through Search Engine Optimization. Only 1% of their traffic is attributed to Paid Search.With respect to the traditional supply and demand model the search statistics may be a proxy metric for quantity demanded, and an accurate demand predictor variable... more predictive with certain products and services than http://www.mwpsoft.com/chidata/2007/12/economics-of-internet-relationship.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-5198613460860739688Fri, 07 Dec 2007 12:59:00 +00002007-12-07T07:21:37.435-06:00SearchIndexingSearch TrendsSEOGoogleWeb UsabilitySo far major search engines like Google, Yahoo and Microsoft have not been indexing online state public records. That previously hard to locate information will start coming up in search results as the search engines start indexing the information. So far five states have formed a partnership with Google, and their free software and consulting to support the plan, to make state public records http://www.mwpsoft.com/chidata/2007/12/so-far-major-search-engines-like-google.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-1599937156563443470Wed, 05 Dec 2007 15:51:00 +00002007-12-05T09:54:56.825-06:00data mining jobsanalytic positionsdata strategy projectsanalytics jobsThis job lead was sent into the Consortium, posting on the blog and also on the statprojects blog. Anyone object to adding a jobs/projects section to the blog? Nancy sent you this message from The Chicago Marketing and Data Strategy Consortium on Meetup.com: ----------------------------------------------------------------I am currently recruiting 3 Sr. Analytic experts for full-time positions http://www.mwpsoft.com/chidata/2007/12/3-analytics-positions-open-in-austin-tx.htmlnoreply@blogger.com (Kim Chulis)0tag:blogger.com,1999:blog-1736395777959437407.post-4494432633851293836Mon, 03 Dec 2007 05:42:00 +00002007-12-03T00:08:38.049-06:00social networkingtargeted advertisingmisleading dataprivacyDecember Meeting Topics1. Business social networking during your work day. Do you really want your colleagues (or boss) to know what you accomplish or what you think is work-relevant? Technology pundit Jon Udell poses this question along with a slide that shows how it might work:2. Facebook Beacon. Given all the excitement regarding this reasonably new development in online advertising at http://www.mwpsoft.com/chidata/2007/12/december-meeting-topics-1.htmlnoreply@blogger.com (Nigel)0