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Sunday, September 16, 2007

SEO - Small Business Implications

I have always been a bit weary of search engine optimization. To me, the value of the internet is in a user's ability to search unbiased listings.

That said, there is a value in properly listing a webpage, such as what Nigel does for his non-profit client. The demand for a good search engine helps eliminate "black hat" SEO practices, which seems to be successful for the most part.

Does SEO increase the entry-cost for firms to get started on the internet? In order to get top listings, especially for generic product searches, a smaller business has one more cost to cover. Does anyone see this as a significant consideration? More broadly, what is the future of small-businesses online?

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