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Wednesday, December 12, 2007

How not to Market Yourself in the Iranian Enrichment Situation

Okay, it's politics...but the objective is get everyone more active in the general marketing and data strategy debate. There's a tie in to marketing, since no matter how good the data analysis, if the presentation of the findings loses sight of the target message, then no one connected the data strategy to marketing.

A NY Times article this morning 'Losing Weight in the Gulf', addresses a recent Bahrainian security conference focusing on the latest U.S. National Intelligence Estimate on Iran. Apparently the CIA did a great job of collecting data, and forgot to present the results in such a way to optimally position the U.S as a credible power player in the region.

How can the U.S. government change that perception and increase leverage in the Middle East and can SEO be used to build image for administrations in the same way brand is promoted on the web? Might governments utilize Paid Search and SEO to promote rankings of news that further their objective?
On a related topic...do you think it's necessary to speak a foreign lanaguage to do international web usability and SEO? Here's an example of one firm that specializes in this.

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