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Tuesday, July 10, 2007

Page Views Are Out, Time Spent Hanging Around Is In

Announced yesterday, Nielsen/NetRatings, a major online-measurement service, will start tracking Website usage by tracking how long visitors spend at individual sites. This is in contrast to the industry standard of using page views. This change has come about as many Websites move to dynamic content driven by user interaction on the main page, rather than clicking on links which load new pages. Social Networking sites like myspace.com and facebook.com and video sharing site youtube.com are prominent examples of this trend, along with content aggregators Yahoo, AOL, MSN and Google.

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