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Thursday, December 4, 2008

Search Engine Strategies Chicago

Please attend the SEMPO mixer

Search Engine Strategies Chicago

and

Search Engine Strategies Chicago

Aldo

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Tuesday, January 22, 2008

Domain Name collecting and Behavioral Web Segmentation

Here's a cute blog and string on the Domain Name Collection topic and then a nice application (and a complete domain name related blog) of the Economics of Supply and Demand related to the same topic.

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Thursday, January 10, 2008

More thoughts on Google Trends and a Wikipedia Visitor Tracker

Google Trends, introduced to the blog last year, is a current indicator of most popular search terms (presumably only on Google, right?) and then occurance of related news articles on the topic. Apparently still in beta version and with intermittent support, if the information in Wikipedia is up to date. How could the 'most viewed' or 'most emailed' news information factor into this graphic representation of a cross tab? Wouldn't a volume measure of articles or number or times a single article was viewed or emailed be a more accurate measure of public interest? Google Hot Trends is similar but from a 24 hour perspective.

Here's a neat Wikipedia tool that keeps tabs on most viewed links for any given day.

Has anyone come across other Search Engine keyword tracking...a Yahoo Trends for example? Or better yet one that consolidates most popular searches across all search engines?

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Tuesday, January 8, 2008

2008 is the Year To Share Data

Facebook announced today they are joining the Dataportability Workgroup This unexpected move could help accelerate acceptance from other large social websites. APML is another data sharing protocol that is gaining some momentum. Essentially it is an attempt to define a common set of standards to allow personal Attention Profile data (bookmarks, photos, blog posts, browsing history, music interests, etc) to be transported (painlessly) to other web services and applications.

For instance you could group together items for public consumption separately from those for specific private groups and publish appropriate access for each, even though the items themselves are located in different places.

Now if only we could resolve all the issues surrounding data privacy.

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Monday, January 7, 2008

The first word that comes to mind

Sometimes idle browsing on the internet nets some interesting finds...this site asks visitors to 'play', and they find themselves presented with a word and have to type in the first word that comes to mind. The most amusing results I found so far were for Clinton. It's an interesting application, if search engines deliver based on keyword and phrases, and SEO is rooted in similar methodology, might there not be an extended application for these results as well? Some kind of algorithm like the following for example:

word relation score = (number of times a word is associated by visitors* medhigh weight) + (number of times word presented for association*medlow weight) + (number of time word is 'passed'*highnegative weight) + (number of times work is 'answered'*highpositive weight) + (number of times site abandoned when visitor engaged in process til word introduced for matching* highest weight)

Then search engines might also filter out results that have a high probability of resulting in search visitor abandonment, or deliver results that might not match synonyms or key words or appear in paid ads but still be relevent to certain segments of customers.

Would be interesting data to append to web and search data, and use the new variables related for visitor segmentation. Anyone come across anything related?

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Thursday, January 3, 2008

It's Your Data - You Should Be Able to Share It!

The ability to take the data that you upload on a website and use it elsewhere is a fundamental feature that is missing on many popular websites. Facebook for instance allows you to easily import all your address book contacts, but there is no means to export these same details. Yahoo Mail lets you export your e-mail messages but only if you subscribe to their premium mail package. Flickr provides lots of tools for uploading multiple photos at a time, let third-party tools are needed to copy the same photos elsewhere. There should be a middle ground that allows your stuff to be easily mixed and shared.

Dataportability.org is a new resource point that discusses the standards, tools, arguments and initiatives that are shaping this debate.

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Your politics might impact your income...at least in Venezuela

This link provides an interesting example of data collection and identification used by the government. In 2003 the Venezuelan opposition distributed petitions and collected 3 million signatures (twice), and these lists eventually found their way to publication on the internet. The opposition effort failed, but a data-merging effort resulted. The result of matching the list of supporters for Chavez's removal against a national database of citizens (including addresses, dob) is that the government has a list of citizens whose loyalty was, at least at the time of the petition, in question. Statisticians have tied household income data to the 0-1 variable indicating representation on the signature list and determined a 4% decrease in income resulted from signing the opposition papers. It would be interesting to look at global income outcomes related to voting history:incumbent party variables over time in both industrialized and developing countries.

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Saturday, December 29, 2007

PayPal Mafia meets Kiva, and don't miss Muhammad Yunus in Chicago

This article talks about a persistant trend in Silicon Valley for alumni of Google, PayPal and others who cashed in on options and are forming an informal angel investor network, often funding tech start ups run by their former coworkers. It also talks about the entreprenuerial traits of preferring to work in a smaller, dynamic start-up environment and how this preference is contributing to the trend.

This site provides a clearinghouse for microenterprise funding and investors. Has anyone come across a similar kind of clearinghouse for tech start-ups to match them with potential angel investors?

Speaking of microenterprise, former Nobel Peace Prize recipient and managing director at the Grameen Bank Muhammad Yunus will be speaking in Chicago on Tuesday, January 22nd.

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Thursday, December 13, 2007

Cisco on the Big Screen

Cisco CEO John Chambers predicts his company will figure largely in the next phase of the internet, one that will be characterized by increased productively due to technological advances in video, videoconferencing and telepresence. He predicts that growing usage of podcasts and blogging will also drive demand for network capacity...which is Cisco's original playground.

Cisco has coined the phrase 'telepresence' to refer to a 'room-sized multiple-screen system for face-to-face meetings between users in multiple locations', which provides the opportunity to reach more customers globally than ever before, without a need to travel. Therefore wider global customer reach, along with reduced travel and time costs. Chambers believes this will dramatically impact how companies engage their customers, and new business models will arise. He expects Cisco to be well-positioned for these changes.

How do you feel technological changes will impact multi-channel marketing? What challenges to you forsee in measuring videoconferencing and blogging-related marketing efforts? Have you worked with analytic tools that collect and report on this data now? I've worked with one personally, that can handle mobile marketing data, where data is accessible in a format such that it's possible to append back at an individual level for predictive modeling and targeting market efforts.

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Wednesday, December 12, 2007

How not to Market Yourself in the Iranian Enrichment Situation

Okay, it's politics...but the objective is get everyone more active in the general marketing and data strategy debate. There's a tie in to marketing, since no matter how good the data analysis, if the presentation of the findings loses sight of the target message, then no one connected the data strategy to marketing.

A NY Times article this morning 'Losing Weight in the Gulf', addresses a recent Bahrainian security conference focusing on the latest U.S. National Intelligence Estimate on Iran. Apparently the CIA did a great job of collecting data, and forgot to present the results in such a way to optimally position the U.S as a credible power player in the region.

How can the U.S. government change that perception and increase leverage in the Middle East and can SEO be used to build image for administrations in the same way brand is promoted on the web? Might governments utilize Paid Search and SEO to promote rankings of news that further their objective?
On a related topic...do you think it's necessary to speak a foreign lanaguage to do international web usability and SEO? Here's an example of one firm that specializes in this.

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