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  The Future Is Now

The times they are a'changing. The mystery anti-Hillary viral video released recently on Youtube "Vote Different" shows quite dramatically how the ability to influence opinion has shifted from those with money to anyone with a computer and half a clue. Who produced it? Was it the work of the Obama campaign? The answer was finally revealed today at The Huffington Post. Turns out to be the individual guerrilla marketing effort of someone working at an Internet consultancy tied to the Obama campaign. His reasons were clear and to the point, "Obama represents a new kind of politics" and that the "old political machine no longer holds all the power."

Compared to the Swiftboat attack ads of the previous presidential campaign - created by a determined anti-Kerry group with lots of money. The 2008 election cycle could certainly be a cheaper one to engineer. It will be interesting to see which viral ads rise to the top amidst all the competing clutter.

Labels: 2008 Election, Barack Obama, guerrilla marketing, youTube

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posted at 10:30 AM 0 comments